PinnedHow to really practice sustainable living without anxietyRihanna’s valuation of $1B got me thinking: We depend a lot on brands and celebrities to make us feel validated, who truthfully, are in the business of making money off our insecurities, to sell us more stuff that we actually don’t need. Forbes’ recent Instagram post said this, “When Robyn…Sustainability3 min readSustainability3 min read
Mar 13How to humanize sustainability in ESG communicationCorporate speak around sustainability can be too analytical and inhuman. The endless amounts of data and processes can also create analysis paralysis and derail sustainability progress. How do you talk about sustainability so it doesn’t bore people to death? The role of ESG communicators is becoming an important one because…Sustainability2 min readSustainability2 min read
Mar 94 lessons I learned as a marketing leader of a sustainable brandIn 2018, I joined India’s first and most recognizable cannabis startup, Bombay Hemp Company backed by investors like Ratan Tata, and became the founding member of their sustainable textile brand, Hemp Fabric Lab. But that’s not what attracted me to them. …Marketing3 min readMarketing3 min read
Mar 7Why sustainability is more about mindset than ESG reportingWe’re rushing to get to “Net Zero” like a headless chicken. A common flaw in the way we’ve been approaching sustainability seems to be this: we’re still being over-analytical about it. Hear me out. People forget that Nature, like us, is unpredictable and chaotic. So not everything that matters can…Sustainability3 min readSustainability3 min read
Mar 6I attended ABInBev’s sustainability event. This is what I learned.If you don’t understand supply chains you can’t understand sustainability. And if you don’t understand the psyche of your supply chain partners, you’ll definitely fail in your SDG goals. I remember reading about ABInBev’s sustainability efforts in India on their website. I was quite impressed by their commitment. …Sustainability3 min readSustainability3 min read
Jan 18, 2022Move over Capitalism. It’s time for “Enlightened” CapitalismIn the early 1940s, a curious thirty-five-year-old Jewish American psychologist with Russian origins sought out to understand what made life meaningful while living in America, the promised land where people came in pursuit of fame, wealth, power, and success. The young man finally came up with a simple five-step concept…Business Sustainability3 min readBusiness Sustainability3 min read
Dec 29, 2021Why you should watch ‘Don’t Look Up’ on Netflix (it’s not just for Meryl Streep)It’s so annoying deciding what to watch on Netflix. I hate scrolling endlessly only to settle for something mediocre or tried and tested. But ‘Don’t Look Up’ caught my eye immediately because it covers the most important topic of our times, Climate Change, with the top names in Hollywood. Boo-yah! …Climate Change2 min readClimate Change2 min read
Oct 6, 2021How to sell sustainability to Millennials (and Gen-Z’ers)I’m a 32-year sustainability-obsessed, well-educated, and well-traveled Millennial. I’ve worked in the fashion industry for 7+ years including the sustainable startup space (organic food, and hemp textiles) for 4+ years championing sustainable living in India. As much as I appreciate the focus on climate change, I don’t understand why sustainability…Sustainability4 min readSustainability4 min read
Sep 23, 2021Is the business case for CSR slowing down progress towards climate action?Can we really stay within planetary boundaries while chasing profits, and keep everyone happy? Is there such as thing as a win-win given the current scenario? I’m a self-taught sustainability communicator and practitioner, and I’ve learned much of what I know from reading articles, watching webinars, and following the right…Sustainability5 min readSustainability5 min read
Sep 3, 2021What India can do to solve its massive waste problemIndia has a waste problem. And it’s getting bigger. Everyone is aware of the situation and yet, we’re not seeing the kind of urgent and immediate action it requires. How does one change old attitudes and behaviors, and get people to take collective action? We already know we’re reaching a…Sustainability4 min readSustainability4 min read
